Early access

Run the call before it happens.

Lumi Sales is an AI voice coach for medtech reps. They run a realistic surgeon or practice-manager scenario by phone — and hang up to a structured coaching report.

Request early access For medtech sales teams
What you get back

Every call ends in a coaching report.

The report itself — scores, charts and the full debrief — we walk you through it live.

01
Session scores
Five dimensions scored out of ten — opening, discovery, clinical credibility, objection handling and rapport.
02
Overall rating & trend
A single score out of 100, benchmarked against the rep's last call so progress is visible at a glance.
03
Conversation depth
How far the conversation travelled — from basic info through discovery and clinical to the surgeon's full trust.
04
What landed, where to sharpen
Specific, quoted moments from the call — what worked, and the two or three things to change next time.
05
Coaching advice
A concrete plan for the next call and a sample question to open with — mapped to SPIN & SBI.
06
Measured against your methodology
Every report is scored on the frameworks your team already runs on, not a generic rubric.
The visibility gap

Be honest — you can't actually see how good your reps are.

We train once a year, if that, then hope the skills stick and the reps put them to work on live accounts. There's no quantitative read — and often not even a qualitative one — on how any single rep sells, or how the team performs as a whole. We coach on gut feel and the deals we happen to sit in on.

Lumi Sales closes that gap. Every practice call becomes conversationally-derived data — where a rep is strong, where deals leak, and whether your coaching is actually landing. For the first time you can read sales skill, rep by rep and across the team, the way you already read pipeline.

Stop hoping it sticks. In 2026, measure it — then coach what you can finally see.

A rep gets maybe a handful of coached calls a quarter. Lumi Sales gives them one every time they hang up.

Why it matters

The most expensive place to learn is in front of a surgeon.

Today

Reps practise on real accounts
Objection handling gets learned live — every fumble costs a relationship.
Training doesn't stick
The Friday workshop is forgotten by Tuesday. No reps to rehearse against.
Ride-alongs don't scale
Honest feedback reaches only a handful of calls a month.

With Lumi Sales

Practise on an AI, not an account
Run the cold call as many times as it takes — with no consequences.
Reps build muscle memory
Rehearse the exact conversation until the right move is automatic.
Coaching on every call
A structured SPIN & SBI debrief lands the moment they hang up.
How it works

Three steps. One phone call.

STEP 01

Pick the scenario

A practice-manager intro, a surgeon's clinical objection, a pricing moment mid-case.

STEP 02

Have the conversation

Call the AI voice coach and talk it through, out loud and in real time. It never breaks character.

STEP 03

Get the report

A structured debrief — strengths, areas to sharpen, and the next move on SPIN and SBI.

Who's behind it

Coaching from someone who has carried the bag — and managed the people carrying it.

Lumi Sales is the coaching system I wished I could clone for my own team — built to sit alongside the methodologies medtech already runs on.

20+
years in medtech sales
10 yrs
in clinical practice
Fluent
in AIDINC, SPIN, Challenger & the major methodologies
Early access

Every rep who wants to be good in the field needs reps before game time.

Get the conversation reps in and build real sales muscle — the cold call, the objection, the OR moment — until they're ready when it counts for real. We're opening early access to a limited cohort.

Built for medtech sales Limited early cohort